Monthly Archives: September 2010

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Why do Car Buyers spend $1,243.60 more, maybe you should sit down for this

Incidental Haptic Sensations Influence Social Judgments and Decisions
Joshua M. Ackerman,1 Christopher C. Nocera,2 John A. Bargh3

Touch is both the first sense to develop and a critical means of information acquisition and environmental manipulation. Physical touch experiences may create an ontological scaffold for the development of intrapersonal and interpersonal conceptual and metaphorical knowledge, as well as a springboard for the application of this knowledge. In six experiments, holding heavy or light clipboards, solving rough or smooth puzzles, and touching hard or soft objects nonconsciously influenced impressions and decisions formed about unrelated people and situations. Among other effects, heavy objects made job candidates appear more important, rough objects made social interactions appear more difficult, and hard objects increased rigidity in negotiations. Basic tactile sensations are thus shown to influence higher social cognitive processing in dimension-specific and metaphor-specific ways. Continue reading

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Understanding the auto transport process can keep customers happy!

We learned quickly that the best way to keep our customers happy and coming back year after year was just to educate them on the process. Being completely honest about any business is difficult for any salesperson, business owner or … Continue reading

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